Based on the analyzed data and information, there are few of the marketing objectives have to be achieved in building a bridge for communication between the company and consumers as well as maintaining a healthy rapport with the customers.
- To make BenQ an international, globally recognized brand through building the strong brand equity
- To disembarrass BenQ of its misperception and prejudice for being characterized as the “Made in Taiwan” country-of-origin adverse brand from the view of the consumers.
- To continue being a trendsetter in IT industry for introducing world-class innovative products at affordable cost
- To build the world-class qualitative and reliable monitor within the LCD Monitor industry.
- To develop the new technology innovations that meet the reliability requirements and authority control standard.
- To sustain it’s promised as being one of the world’s most competitive digital technology brands by manufacturing the cutting-edge display technology within the LCD Monitor industry.
- To establish a strong communication channel between company and consumers for consumer’s recognition as well as enhance the understanding towards the consumer’s purchasing behavior for fulfilling their needs.
- To construct the immunity of BenQ for turning out to be always ready for competing with other challenging brands.
没有评论:
发表评论