9.3 Media Application
According to the conducted survey, campaign & road show are ranked 5th among the popularity of the promotional way based on the consumer’s opinion. They believe that consumer electronics industry should be promoted through the bottom line advertising rather than the upper line.
According to the conducted survey, campaign & road show are ranked 5th among the popularity of the promotional way based on the consumer’s opinion. They believe that consumer electronics industry should be promoted through the bottom line advertising rather than the upper line.
BenQ do has their social network and online communication tools such as facebook and its official websites. However, in order to fully utilize their online resources to gain profit and popularity, it is a need to integrating their online advertisements.
According to the survey, the top 5 with the most prominent promotional methods for marketing the BenQ LCD Monitor in Malaysia are listed as below:-
Sales promotions
Through sale promotions, the medium such as coupons, discount, rebates and etc, can be applied in the strategies of promoting BenQ LCD Monitor. This is the most fast track promotional method to grow its sales revenue as well as to establish a strong communication channel between company and consumers for consumer’s recognition.
Online advertisings
Instead of the modern advertising methods, in most of the cases, the ordinary way of promoting a brand their product for instance, the magazines, newspaper, brochures, flyers and etc would benefits more due to the huge quantitative of approaches.
Printed advertisings
Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services. As the reason of the competitive in the market nowadays, it is a need to advertise and promote a brand or a product. BenQ has been singled out as one of the world's top performing IT companies, and have featured in BusinessWeek's Infotech100, do have their own way to sell them out of their competitors. To get the effective and responsive result, the strong promotional tools have to be taken into the consideration.
TV commercials
Tv commercial is characterized as the most effective advertising method until now. Many people cannot live without watching Tv. BenQ should grab such opportunity to expand and increase the consumer’s exposure.
Campaigns & Road Shows
According to the conducted survey, campaign & road show are ranked 5th among the popularity of the promotional way based on the consumer’s opinion. They believe that consumer electronics industry should be promoted through the bottom line advertising rather than the upper line.
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