CHAPTER 4 : : CONSUMER & STAKEHOLDERS

4.2 Stakeholders Characteristic


4.2.1 Primary

1. Consumers
2. Suppliers
3. Chairman
4. Vice Chairman
5. CEO & President
6. Executive Vice President
7. Regional Presidents
8. General Manager
9. Assistant Manager
10. Creative Director
11. Marketing Executive
12. Admin Staffs
13. Receptionists
14. Promotional Manager
15. Manager of Training Department
16. Promoters
17. Employees

4.2.2 Secondary

1. Distributors
2. Government
3. Public
4. Retailers
5. Media