2010年9月26日星期日

CHAPTER 6 : : COMPETITIVE SITUATION

6.1.1 Overview





6.1.1.1 Samsung 







Samsung Electronics Co., Ltd. Is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with consolidated sales of approximately US$105 billion in 2007.

The company employs approximately 150,000 people in 134 locations offices in 62 countries. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and LCDs. Its involvement and leadership in a broad array of IT products make it uniquely positioned to develop innovative and superior digital products.







6.1.1.2 ViewSonic 













ViewSonic is a worldwide leader in visual display products for today's business, consumer electronics, education and professional markets. The company offers a complete line of innovative LCD and CRT desktop displays, digital televisions, projectors and visual devices that are all designed to make the customer's visual experience easier and more enjoyable.

ViewSonic remains a leading monitor brand in the United States and has won more than 2,000 awards from independent global publications and organizations. The company's annual sales have risen from $4 million in 1987 to more than $1 billion in 2005.

In September 2005, TPV Technology acquired part of Philips Monitor and entry level flat screen TV business making it the leading display manufacturer in the world. On March 31, 2008, the Company acquired a business operation from Chi Mei Optoelectronics Corporation.







6.1.1.3 AOC 







AOC International (formerly Admiral Overseas Corporation) is the house brand of TPV Technology Limited, the World’s Largest Manufacturer of computer monitors. TPV Technology Limited is a Taiwan based company. The group designs and produces a full range of CRT and TFT LCD Monitors as well as LCD TV's for distribution globally.

TPV Technology Limited is an investment holding company. The Company manufactures CRT Monitors, LCD Monitors & LCD TVs mainly in China and sells to Europe, North and South America, China, India and other Asian countries. TPV has a total production capacity of 6.1 million monitors in a month. TPV has 5 factories in China, 2 factories in Europe and 2 in Brazil.








6.1.2 Product Features




BenQ
Samsung
ViewSonic
AOC
Resolution
Full HD 1080p


Full HD 1080p

Full HD 1080p



Full HD 1080p

Ultra-High Dynamic Contrast Ratio (DCR)

5,000,000:1
50,000:1
10,000,000:1
20,000,000:1
Fastest Responses Time

2ms
2ms
5ms
2ms
Eco Features
Green Power
Solution
RoHS Compliance

100% VOC free
extra energy
efficient

Eco-mode
Green Monitor
50% Power Saving
Unique Selling Proposition
Senseye Human
Vision Technology



e-Sensor

Others
Advanced Motion
Accelerator (AMA)



iCare
Blue-Light





6.1.3 New Products



BenQ

Samsung
ViewSonic
AOC
GL2030M
GL2030AM
GL2030A
GL2030
§PX2370, 230MX
VG1932wm
VX1932wm
VX2250wm

2036S

if32

V27m

931Fwz







6.1.4 Media Expenditure



BenQ

Samsung
ViewSonic
AOC
Magazines
Newspaper
Outdoor
TVC
Internet

Magazines
Newspaper
Spot TV
Internet
Network radio

Magazines
Newspaper
Internet

Magazines
Newspaper
Spot TV
Internet
Network radio

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