CHAPTER 3 : : COMPANY PROFILE

3.14 Value


3.14.1 Passion & Professionalism

BenQ has accumulated years of research and development excellence along with global marketing experience since our brand inauguration in 2001. We want to provide products and service beyond the needs of our customers. We want to move our customers with the services that show our passion and innovations. The customers must feel unique and impressive when they received a BenQ product.

We believe that it is priceless when customers are truly touched by the quality of our products and services. In order to have the quality we desire and customers appreciate, we not only need to focus but also seek resolution in fundamentals. Back to basic is the key. Every colleague, regardless of job function or position, must be details oriented in every step of the way.

3.14.2 Execution & Excellence

Facing a constant evolving market, continuously innovation to meet market requirements has become the first law of survival in technology industry. However, innovation has gone beyond the mean of survival at BenQ. Now, it flows in the blood of every BenQers and is in the deep root of our corporate culture.

The goal of innovation is to improve, grow, and finally to excellence. We can never be satisfied with current achievements. We must continuously challenge and excel ourselves. We don’t want to just follow the trend; we want to be the exemplary innovator to lead the trend.

3.14.3 Caring & Contribution

K.Y.Lee, Chairman of BenQ, once said: the mission of an enterprise is not only to build up a highly efficient workforce, but also to create and enhance social value. Our team should play a role of responsible society citizen and be the driving force to improve quality of life for everyone.

BenQ treats our colleague and partners with philosophy of humanism and care. We provide a humane and enjoyable working environment as well as extensive career training to our talented employees. Colleagues are empowered with full authorization and given unlimited growth factors. We want everyone at BenQ to be the influential factor in delivering the spirit of harmonious and caring society.