Being a relatively new company, BenQ is trying to create a new corporate culture that will enable it to build its brand. BenQ says that while it has been trying to generate exceptional speed, flexibility, efficiency, quality, and channel connections that are essential for a global technology brand, it has also been building a specific culture to support its goal. The four core values are:
- We care: we want to have lifelong relationship with our customers, we seek to understand and meet their needs, care about our employees, and are concerned about our environment.
- We innovate: we create, build and market innovative solutions; constantly looking for new and innovative ways to work and new ways to spark new innovation.
- We uphold: we produce reliable products, but quality for us also encompasses the quality of the experience of using the product as part of a total solution that delivers life style benefits.
- We celebrate: we aim to bring enjoyment and pleasure to our customers as we celebrate the beauty we see in life.
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