BenQ

2010年9月28日星期二

Ideation

Advertising Objective

Based on the studies, BenQ LCD monitor`s target audience is 18-25 years old, secondary-tetiary education student & employee. A key objective is to promote BenQ LCD monitor`s USP “senseye” to the target audience, inform the market about the siperiority of senseye in the movie photo and action game area,in order to enhance BenQ LCD monitor`s brand image and position. The main method will be AV, web and environmental media.

Creative Strategy

In order to promote the USP of BenQ LCD monitor and attract target audiences` attention, the advertisement will focus on the movement and shocking that BenQ LCD can bring to the audience, the main idea and concept will using Chinese element and more focus on the zooming scenes.

Unique Selling Proposition

Senseye®
Created for the human eye

Senseye® Monitor Engine enhances display performance according to the way human view/experience images by distinct usage or application. Composed of three advanced image processing units (color management, contrast enhancement and sharpness enhancement), the Senseye Monitor Engine dynamically enhances picture quality. And a simple promise of higher definition visuals that are deeper, richer and clearer.

Strength

 Ability to correspond with the market trend by manufacturing the LCD Monitors for

    the different categories and needs such as working, learning, entertainment and

    leisure.

 BenQ is recognized as the trendsetter in terms of the fast-pace digital lifestyle in

    computing industry by becoming the World’s First Vista certified and HDMI

    supported LCD Monitor brand.

 BenQ has strived to build world-class qualitative, innovative and reliable monitors at

affordable cost within the LCD monitor industry.

 BenQ LCD Monitors offer the world-class cutting-edge technologies for the display

    devices such as Full HD 1080p, Ultra-High Dynamic Contrast Ration, Advanced

    Motion Accelerator, Senseye Human Vision Technology, Senseye 3 and Senseye with

    Photo Image Technology.

Weakness

 The BenQ’s brand recognition is still weak in Malaysia.

 The interface design of BenQ LCD Monitors is not as stylish as

competitor’s brands.

 Do not provide 24/7 online customer service.

2010年9月27日星期一

Proposal

MMI 3033

DESIGN PROJECT 1

(MEDIA INNOVATION)

[PROPOSALS]

KOAY CHEN YEONG 1061111211

MA JING 1061109630

PROPOSAL

“Let’s Fly with Aeroline”

BRAND

Aeroline

PRODUCT CATEGORY

Tourism, travel and hospitality

TARGET AUDIENCE

20-30 years old student/working adults

INFORMATION

Aeroline is a coach company with a difference, bringing the standards and comfort of air travel to customers to ground travel on the Kuala Lumpur - Singapore / Penang route. Food and beverage are served onboard by the coach attendant. Passengers will be entertained with movies shown on the 19-inch LCD screen placed at the front of the bus. The Aeroline Airwaves system allows passengers to listen to songs played on four different channels and the fifth channel on the audio system is linked to the movies being played. All coaches are configured in the ‘2+1’ seating arrangement. A typical double-decker seats as many as 30 passengers, all on the upper saloon. A lounge for 6 people is located at the lower saloon. Toilet is available on all our double deck coaches for a smoother and more convenient journey.

MARKET SITUATION

Aeroline offers sheer convenience in terms of business travel on the Kuala Lumpur - Singapore / Penang route with the 6 main center such as Kuala Lumpur, Penang, Bandar Utama, Bandar Sunway, Mines and Singapore. Aeroline now connects more than 15,000 travellers between the Singapore and Malaysia borders monthly.

ISSUE AND PROBLEM

According to some informal surveys among friends and researches through internet, many people still not so familiar with Aeroline, below are some of the reasons:

Compare to others bus expresses such as Nice, Plusliner, Transnational and etc, Aeroline is the youngest coach company among them. Because of this reason, many senior citizens are unfamiliar with it.
Their exposure are weak, many people are confused with the company profile especially the name, even some of the people though Aeroline is belong to some kind of air transportation.
Lack of effective marketing strategies caused Aeroline still be an unrecognized coach company.

IDEA/CONCEPTS

To create awareness and increase exposure of the Aeroline.
To highlight the benefits of traveling with Aeroline.
To boost passenger’s confidence and reliability towards Aeroline.
To make-over the marketing strategies for promoting the Aeroline.

CITATION/REFERENCE

BenQ

2011年1月30日星期日

3D BOOTH

FLOORPLANS

STRATEGY&CONCEPT

EXHIBITION PROFILE

SKETCHES

2010年9月28日星期二

Ideation

2010年9月27日星期一

Proposal