BenQ: Proposal

MMI 3033

DESIGN PROJECT 1

(MEDIA INNOVATION)

[PROPOSALS]

KOAY CHEN YEONG 1061111211

MA JING 1061109630

PROPOSAL

“Let’s Fly with Aeroline”

BRAND

Aeroline

PRODUCT CATEGORY

Tourism, travel and hospitality

TARGET AUDIENCE

20-30 years old student/working adults

INFORMATION

Aeroline is a coach company with a difference, bringing the standards and comfort of air travel to customers to ground travel on the Kuala Lumpur - Singapore / Penang route. Food and beverage are served onboard by the coach attendant. Passengers will be entertained with movies shown on the 19-inch LCD screen placed at the front of the bus. The Aeroline Airwaves system allows passengers to listen to songs played on four different channels and the fifth channel on the audio system is linked to the movies being played. All coaches are configured in the ‘2+1’ seating arrangement. A typical double-decker seats as many as 30 passengers, all on the upper saloon. A lounge for 6 people is located at the lower saloon. Toilet is available on all our double deck coaches for a smoother and more convenient journey.

MARKET SITUATION

Aeroline offers sheer convenience in terms of business travel on the Kuala Lumpur - Singapore / Penang route with the 6 main center such as Kuala Lumpur, Penang, Bandar Utama, Bandar Sunway, Mines and Singapore. Aeroline now connects more than 15,000 travellers between the Singapore and Malaysia borders monthly.

ISSUE AND PROBLEM

According to some informal surveys among friends and researches through internet, many people still not so familiar with Aeroline, below are some of the reasons:

Compare to others bus expresses such as Nice, Plusliner, Transnational and etc, Aeroline is the youngest coach company among them. Because of this reason, many senior citizens are unfamiliar with it.
Their exposure are weak, many people are confused with the company profile especially the name, even some of the people though Aeroline is belong to some kind of air transportation.
Lack of effective marketing strategies caused Aeroline still be an unrecognized coach company.

IDEA/CONCEPTS

To create awareness and increase exposure of the Aeroline.
To highlight the benefits of traveling with Aeroline.
To boost passenger’s confidence and reliability towards Aeroline.
To make-over the marketing strategies for promoting the Aeroline.

CITATION/REFERENCE

BenQ

2010年9月27日星期一

Proposal

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