Ideation

Advertising Objective

   Based on the studies, BenQ LCD monitor`s target audience is 18-25 years old, secondary-tetiary education student & employee. A key objective is to promote BenQ LCD monitor`s USP “senseye” to the target audience, inform the market about the siperiority of senseye in the movie photo and action game area,in order to enhance BenQ LCD monitor`s brand image and position. The main method will be AV, web and environmental media.

Creative Strategy

  In order to promote the USP of BenQ LCD monitor and attract target audiences` attention, the advertisement will focus on the movement and shocking that BenQ LCD can bring to the audience, the main idea and concept will using Chinese element and more focus on the zooming scenes.

Unique Selling Proposition

Senseye®
Created for the human eye

Senseye® Monitor Engine enhances display performance according to the way human view/experience images by distinct usage or application. Composed of three advanced image processing units (color management, contrast enhancement and sharpness enhancement), the Senseye Monitor Engine dynamically enhances picture quality. And a simple promise of higher definition visuals that are deeper, richer and clearer.

Strength

 Ability to correspond with the market trend by manufacturing the LCD Monitors for 
   
    the different categories and needs such as working, learning, entertainment and 
   
    leisure.

 BenQ is recognized as the trendsetter in terms of the fast-pace digital lifestyle in
   
    computing industry by becoming the World’s First Vista certified and HDMI
   
    supported LCD Monitor brand.

 BenQ has strived to build world-class qualitative, innovative and reliable monitors at
  
    affordable cost within the LCD monitor industry.

 BenQ LCD Monitors offer the world-class cutting-edge technologies for the display
  
    devices such as Full HD 1080p, Ultra-High Dynamic Contrast Ration, Advanced
 
    Motion Accelerator, Senseye Human Vision Technology, Senseye 3 and Senseye with
  
    Photo Image Technology.

Weakness

 The BenQ’s brand recognition is still weak in Malaysia.

 The interface design of BenQ LCD Monitors is not as stylish as 
   
    competitor’s brands.

 Do not provide 24/7 online customer service.