BenQ

2011年1月30日星期日

STRATEGY&CONCEPT

发帖者 BenQ 时间： 05:58

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标签： FYP2_STRATEGY

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FYP2_EXHIBITION BOOTH

FYP2_3D BOOTH (1)

FYP2_FLOORPLANS

FYP2_FLOORPLANS (1)

FYP2_STRATEGY&CONCEPT

FYP2_STRATEGY (1)

FYP2_EXHIBITION PROFILE

FYP2_PROFILE (1)

FYP2_sketches

FYP2.sketches (1)

Ideation

ideation (1)

FYP proposal

proposal (1)

CHAPTER1

1.1 Problem Statement (1)
1.2 Issues (1)
1.3 Objectives (1)

CHAPTER2

2.1 Product Name (1)
2.10 Distinctive Features (1)
2.11 Unique Selling Proposition (1)
2.12 Positioning Statement (1)
2.13 Promotional History (1)
2.2 Product Classification (1)
2.3 Product Characteristic (1)
2.4 Product Range Pricing (1)
2.5 Distribution (1)
2.6 Product Life Cycle (1)
2.7 Brand Image Implication (1)
2.8 Stength Weaknesses (1)
2.9 Opportunities Threats (1)

CHAPTER3

3.1 Overview (1)
3.10 Overall Goal (1)
3.11 Mission (1)
3.12 Vision (1)
3.13 :Culture (1)
3.14 Value (1)
3.15 CRM Activities (1)
3.16 Marketing Strategies (1)
3.17 Market Share (1)
3.18 Product Sales History (1)
3.19 Current Marketing Objectives (1)
3.2 HISTORY (1)
3.3 Subsidiaries (1)
3.4 Corporate Reputation Image (1)
3.5 Brand Name (1)
3.6 Tagline (1)
3.7 Personality (1)
3.8 Visual Identity (1)
3.9 Philosophy (1)

CHAPTER4

4.1 Current Consumer Characteristic (1)
4.2 Stakeholders Characteristic (1)

CHAPTER5

5.1.1 Definition of the Industry (1)
5.2.1 Definition of the Marketplace (1)

CHAPTER6

6.1.1 Overview (1)
6.2.1 Introduction (1)

CHAPTER7

7.1 Strength (1)
7.2 Weaknesses (1)
7.3 Opportunities (1)
7.4 Threats (1)

CHAPTER8

8.1 Market Analysis (1)
8.2 Demographic (1)
8.3 : : Psychographics (1)

CHAPTER9

9.1 Current Perception (1)
9.2 Marketing Objectives (1)
9.3 Media Application (1)

CHAPTER10

10.1 Data Analysis (1)
10.1.1 Questionnaires (1)
10.2 Interview (2)

CHAPTER11

11.1 Conclusion (1)

CHAPTER12

12.1.1 Books (1)
Journals (1)
Reports (1)

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