I. Perception
Consumers’ purchasing preferences towards LCD Monitor are based on:
- Stylish interface design
- Reasonable price
- Popular brand name & image
- Cutting-Edge technology
II. Learning
Consumers get to know all the information about LCD Monitor via:
- “Word-of-mouth” among friends & family
- Printed material such as brochures & flyers
- Printed advertisement inside magazine
III. Motivation and needs
Consumers are motivated to buy a LCD Monitor because of:
- The introduction of High Definition display devices for viewing high quality video.
- The requirement of higher specification for academic purposes especially designing & photography fields.
- High requirement of specification in 3D gaming field
- Highest specification device in lowest cost
IV. Attitude
Consumers choose to buy a LCD Monitor have the attitudes of:
- Brand conscious
- Nitpick
- Outward
- Addictive
- Petty advantages
V. Personality
Consumers who concern in buying a LCD Monitor have the personality of:
- Aggressive
- Ambitious
- Autonomy
- Dominance
VI. Lifestyle
Consumers who used the LCD Monitor living as the lifestyle of:
- Modern
- Digital
- Updated
- Abstract
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