CHAPTER 7 : : SWOT ANALYSIS

7.1 Strength

• BenQ has been renowned as the top 10 most advanced Manufacture Corporation in worldwide with its manufacturing plants in China, Taiwan, Malaysia, and Mexico.
• Became the world’s second largest LCD monitor manufacturer.
• Strong channel management for brand products brings the company close to its client.
• High quality workforces with 94% of employees are degree holder and above while 55% are master holder and above.
• Constantly striving for innovative ways to enhance consumers' lifestyle into 3C digital spheres – communications, consumer electronics and computing.
• Ability to correspond with the market trend by manufacturing the LCD Monitors for the different categories and needs such as working, learning, entertainment and leisure.
• BenQ is recognized as the trendsetter in terms of the fast-pace digital lifestyle in computing industry by becoming the World’s First Vista certified and HDMI supported LCD Monitor brand.
• BenQ has strived to build world-class qualitative, innovative and reliable monitors at affordable cost within the LCD monitor industry.
• BenQ LCD Monitors offer the world-class cutting-edge technologies for the display devices such as Full HD 1080p, Ultra-High Dynamic Contrast Ration, Advanced Motion Accelerator, Senseye Human Vision Technology, Senseye 3 and Senseye with Photo Image Technology.