2010年9月26日星期日

CHAPTER 5 : : INDUSTRY ANALYSIS

5.1.1 Definition of the Industry


Base on the feature of LCD monitor and all its direct competitors and indirect competitors, they are all made from semiconductor components, therefor; BenQ LCD monitor and its competitors should under the electrical and electronic industry.

Electronics is the branch of science and technology which makes use of the controlled motion of electrons through different media and vacuum. The ability to control electron flow is usually applied to information handling or device control. Electronics is distinct from electrical science and technology, which deals with the generation, distribution, control and application of electrical power.

Basically there are 4 categories included in the electric and electronic industry:



Electronic components 


Products/activities which fall under this sub-sector include semiconductor devices, passive components, printed circuits and other electronic components such as media, substrates and connectors.




Electrical products 









Electrical products are categorized into three sub-sectors, namely industrial equipment sub-sector, electrical component sub-sector and household appliances.




Industrial Electronics 









This is a fast growing sub-sector driven by rapid developments in digital, wireless technologies, mobile technology for communications, data transfers, PCs and software.




Consumer electronics 







This sub-sector includes the manufacture of color television receivers, audio visual products such as digital versatile disc (DVD) players/recorders, home theater systems, Blu-ray, mini disc, electronics games consoles and digital cameras.



5.1.2 Shape of The Industry





The Electrical and Electronic industry is distinguished by fast technological advances and has grown more rapidly than most other industries over the past 30 years. The Government is promoting the further development of this industry in Malaysia through the strengthening of back ward and forward linkages by promoting activities such as IC design, wafer fabrication encourages investment in new and emerging technologies such as photonics, wireless communication, flat panel displays, solar and nanotechnology.



5.1.3 Development of the Industry 

The electronics industry is the leading sector in Malaysia's manufacturing sector, contributing significantly to the country's manufacturing output (29.3 per cent), exports (55.9 per cent) and employment (28.8 per cent).

In 2008, gross output of the industry totaled RM167.2 billion (US$53.9 billion), exports amounted to RM233.8 billion (US$75.4 billion) and the industry created employment opportunities for 296,870 people. Over the years, Malaysia's electronics industry has developed significant capabilities and skills for the manufacture of a wide range of semiconductor devices, high-end consumer electronic and information and communication technology (ICT) products.

Electronics manufacturers in the country have continued to move-up the value chain to produce higher value-added products. These include intensification of research and development efforts and outsource non-core activities domestically.

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