3.19 Current Marketing Objectives
- Continuing to focus on larger-sized, high-performance model where we believe BenQ has distinct advantage.
- Aggressively focusing on promoting the high-performance benefits – including image quality and color brightness – meeting the needs of discerning professional users and video game enthusiast.
- Continuing cooperating with AU Optronics to develop high quality LCD monitors. Developing partnerships with tier-one panel vendors to ensure smooth procurement
- Growing market share to maximize the benefits of scale economy.
- Increasing BenQ’s market share in Asia, as well as strengthening distribution in the emerging markets transitioning from CRT to LCD monitors.
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