2.8.1 Strength
- BenQ has been renowned as the top 10 most advanced Manufacture Corporation in worldwide with its manufacturing plants in China, Taiwan, Malaysia, and Mexico.
- Became the world’s second largest LCD monitor manufacturer.
- Strong channel management for brand products brings the company close to its client.
- High quality workforces with 94% of employees are degree holder and above while 55% are master holder and above.
- Constantly striving for innovative ways to enhance consumers' lifestyle into 3C digital spheres – communications, consumer electronics and computing.
- Ability to correspond with the market trend by manufacturing the LCD Monitors for the different categories and needs such as working, learning, entertainment and leisure.
- BenQ is recognized as the trendsetter in terms of the fast-pace digital lifestyle in computing industry by becoming the World’s First Vista certified and HDMI supported LCD Monitor brand.
- BenQ has strived to build world-class qualitative, innovative and reliable monitors at affordable cost within the LCD monitor industry.
- BenQ LCD Monitors offer the world-class cutting-edge technologies for the display devices such as Full HD 1080p, Ultra-High Dynamic Contrast Ration, Advanced Motion Accelerator, Senseye Human Vision Technology, Senseye 3 and Senseye with Photo Image Technology.
- BenQ has manufactured the Eco-friendly LCD Monitors by introducing the Green Power Solution to efficiently conserve energy while maintaining the brightness of the monitor screen by cutting down the power consumption.
- Every BenQ LCD Monitors have RoHS certification as the approval for their products which are under the restriction of the use of certain hazardous substance in electrical and electronics equipment.
2.8.2 Weaknesses
- The BenQ’s brand recognition is still weak in Malaysia.
- The interface design of BenQ LCD Monitors is not as stylish as competitor’s brands.
- Do not provide 24/7 online customer service.
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