CHAPTER 3 : : COMPANY PROFILE

3.4 Corporate Reputation & Image

Reputations are forged on action and in its brief history. BenQ has built renown for developing innovative products that bring flair and panache to a digital lifestyle. From product offerings to quality control and customer service, BenQ prides itself on providing the best. BenQ had succeeded to create a miracle - providing economically accessible technology while maintaining the highest level of quality.

This is BenQ's greatest strength. Every day they build their reputation by providing better quality products to our customers with premium service. They allow people to enjoy technology without compromising style and performance.

BenQ’s emphasizes on high quality, low prices and customer satisfaction. They consistently feature high-quality products at reasonable prices with customer satisfaction being a key factor in the sales of all BenQ products.

Through its Qreseller program, BenQ transcends the role off mere manufacturer and becomes a trusted partner that adds significant value to the efforts of its resellers. One example is BenQ’s dedication to delivering qualified leads to its Qreseller partners.

People see the BenQ’s advertising, the product reviews in various magazines, the industry trade shows and even through online web searches. BenQ’s pre-sales marketing team also follows-up with both the reseller and the sales lead to ensure both parties have communicated and have responded to each other. BenQ’s team has converted 75 to 80 percent of these leads into sales.