BenQ
2010年9月26日星期日
CHAPTER 10 : : RESEARCH DEVELOPMENTS
10.1 Questionnaires
10.1.1 Sample
Questionnaires for Academic Purposes
Thank you very much for your precious time and your kindly assistance, we appreciate you a lot !!!
* Required
How old are you?
*
·
Below 18
·
18-24
·
25-29
·
30-34
·
34-39
·
40-44
·
45-50
·
50 & above
What is your gender?
*
·
Male
·
Female
What is your education level?
*
·
Primary Education & below
·
Secondary Education
·
Tertiary Education
·
Graduated & Above
·
Other:
What is your profession?
*
·
Student
·
Employee
·
Own Business
·
Freelancer
·
Other:
What is your monthly income range?
*
·
Below RM500
·
RM500-RM1000
·
RM1000-RM1500
·
RM1500-RM2000
·
RM2000 & above
What is your ethnic?
*
·
Malay
·
Chinese
·
Indian
·
Other:
Where is your residential area?
*
·
Putrajaya or Cyberjaya
·
Petaling
·
Kuala Lumpur
·
Other:
Will you spend a lot of money in buying the computers & peripherals?
*
·
Yes
·
No
Do you own a computer monitor?
*
·
Yes
·
No
What ty
pe of computer monitor(s) do you own?
*
Skip this question if you do not own any computer monitors.
·
CRT (Huge size in "box" shape)
·
LCD (Slim & Light)
·
Other:
What is your preference(s) of using a computer monitor?
*
·
Gaming
·
Internet
·
Design & Photography
·
Video watching
·
Office application (Word, Excel, PowerPoint & etc)
·
Other:
Will you concious or care about the brand when choosing a computer monitor?
*
·
Yes
·
No
What is the brand of your computer monitor(s)? Skip this question if you do not own any computer monitors.
·
Samsung
·
LG
·
HP
·
Acer
·
Viewsonic
·
BenQ
·
AOC
·
Asus
·
Other:
Please rate on each LCD Monitor brand based on your level of preferences
*
Flavourite
Like
Moderate
Dislike
Never heard before
Samsung
LG
HP
Acer
Viewsonic
BenQ
AOC
Asus
What is the factor(s) that drive your decision to choose a LCD Monitor?
*
·
Technology
·
Price
·
Design
·
Brand Name
·
Sharpness
·
Durable (Quality)
·
User-friendly
·
Warranty/service
·
Review/Rating
·
Other:
Which alternative device(s) would be your choices instead of computer monitor?
*
·
LCD TV
·
Projector
·
Other:
Have you heard about BenQ?
*
·
Yes
·
No
How did you know about BenQ? Skip this question if you never heard about BenQ.
·
Magazines
·
Newspapers
·
Brochures & Flyers
·
TV Commercials
·
Radio Comemrcials
·
Internet
·
User's Reviews
·
Campaigns & Roadshows
·
Friends & Family
·
Salespersons
·
Other:
Did you know that BenQ has manufactured the LCD Monitors? Skip this question if you never heard about BenQ.
·
Yes
·
No
What is your negative perception(s) towards BenQ LCD Monitors? Skip this question if you are a BenQ LCD Monitors supporter.
·
"Made-in-Taiwan" products
·
Very cheap in price
·
Low class in terms of quality
·
Low class in terms of technology
·
Never heard of BenQ
·
Other:
What is your positive peception(s) towards BenQ LCD Monitors? Skip this question if you are not a BenQ LCD Monitors supporter.
·
Offers the most advanced technologies
·
Very good in quality
·
Very reasonable in price
·
The best among all LCD Monitor brands
·
Other:
Do you think what is the best promotional method(s) for BenQ LCD Monitors?
*
·
Print Advertisements
·
Online Advertisements
·
TV Commercials
·
Radio Commercials
·
Campaigns & Roadshows
·
Sales & Promotions
·
Other:
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